Email marketing can be quickly dispatched, deliver big returns (more than £30 for every £1 spent), measured and optimised to the Nth degree. But the inbox is a ruthless place, so it’s essential to properly plan your email marketing to get your campaigns delivered, opened and clicked successfully.
Email campaign performance depends on a combination of factors including relevancy, copy (including subject line), design and of course the data. With more than 80% of all emails viewed on a mobile or tablet, emails need to load quickly on whichever device your customer is using. This ‘responsive design’ is automatically factored in to all our emails.