With the rise in the use of mobile devices you may be doing yourself harm if your emails are not designed to respond and adjust to mobile and other devices. Responsive or mobile-friendly design are ways around this but there is some confusion as to what each entails.Read Post
The beginning of a new year is the perfect time to get your email marketing program back into shape. Email marketing continues to be a vital communication channel showing on average 30 times return investment. It’s important to evaluate what’s working for you and set goals for the next year.
We have put together some tips to help boost your email marketing to be sure for success in the upcoming year.Read Post
If you’ve been searching for information on the General Data Protection Regulation or GDPR recently, then you’re not alone.
Research from i-COM shows that in October there were 435,600 searches about the GDPR legislation. That’s more than 3x the number of people who were searching for the same information this time last year.
With millions of records you’d think we’d struggle to find unique individuals amongst them, but that’s just not the case. Because we can segment people by their interests as well as the more common age and location, we really can find the exact people you are looking for.Read Post
In the first in a series of posts about GDPR, we are going to cover the basics of what it actually is, why it has come into being, and how it will affect both individuals and companies alike.Read Post
OCR or Optical Character Recognition refers to the ability of machines to identify and read printed text. By making the addresses on your direct mail pieces OCR compliant it removes the need for them to be sorted by hand, making postage costs cheaper for you.Read Post
49.6% of companies use data provided by third parties. This is the finding of research conducted in 2016 by Royal Mail Data Services. The figure may surprise you, as we’re often told that prospect data is a no-go area, but it’s a proven option, that works.
With over 3.6m house sales between January 2014 and December 2016, if you haven’t updated your database recently you may be wasting a lot of time and money sending things to customers who are just no longer there.Read Post
Yesterday I attended the DMA event, Print – the vital ingredient.
The theme for the morning was, that like a phoenix rising from the flames, we are seeing a resurgence in the popularity of direct mail as part of a multi-channel campaign.Read Post
Did you hear about the company who had an amazing response from their first mailing? The one where they earnt enough for everyone to retire to the Caribbean from a single send? No, neither did I.Read Post
You are going to send out a marketing campaign and are ready to get the ball rolling. So, to make this process more efficient and as easy as possible, below is a checklist of everything you should have prepared ready to send over to your design and campaign team.Read Post
Design is the way to differentiate yourself from your competitors, helping solve problems creatively - improving the way your business operates - and adding value to your products/services. The latest study by InVision found that when an organisation applies the principles of design to its strategies and structures, it’s making a conscious decision to innovate at all levels.Read Post
Let’s be honest – being successful with a direct mail campaign is not as easy as it looks, but don’t be disheartened; once you know how, direct mail is an essential tool and should play a vital part in your marketing plan.Read Post