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Selectabase Acquires Intellectual Property Assets of Everything-DM

Selectabase Acquires Intellectual Property Assets of Everything-DM

We are pleased to announce that Selectabase has acquired intellectual property assets of Everything-DM. The acquisition included the corporate brands “Everything-DM” and “MarketingFile”, along with the respective domain names and websites everythingdm.com and marketingfile.com. The “MarketingFile” brand is well known to many for being a data broker and supplier of…
Direct route to market

Direct route to market

Following the digital explosion, direct mail suddenly seemed a bit ‘old school’ and marketers jumped ship to explore a whole new world of social media, email, clicks and impressions. Digital is exciting, and changing all the time, but it’s also got a tough job to grab your customer’s attention in a hectic…
Keep Your Brand Consistent on Social Media

Keep Your Brand Consistent on Social Media

Whether you’re a fan of it or not, truth is, you can’t cast social media aside in 2018. As its role increases in homes and offices across the country, many prospects will search for your business on social platforms first. If you don’t appear, there’s a good chance you just…
How To Design A Great Landing Page

How To Design A Great Landing Page

Looking to get the most from your digital marketing in 2018? Be it social media, Google ads, email marketing or even the occasional print piece. Landing pages are a must for any agenda. Before now you probably directed all your PPC and other marketing material to your homepage, but this…
Barracudas choose Everything DM to create acquisition campaigns for 40+ summer childcare camps

Barracudas choose Everything DM to create acquisition campaigns for 40+ summer childcare camps

Marketing agency Everything DM is working with leading children’s activity provider, Barracudas, to create data driven marketing ahead of their 2018 summer day camps. Dotted around the south east, the 43 camps offer families high quality, action packed, fun holiday childcare. Barracudas chose to work with EDM in an acquisition…
GDPR - it's not all about consent

GDPR - it's not all about consent

It’s the final countdown to GDPR. It becomes law this week and the general consensus from a lot of marketers, business owners and even legal experts is that they are still not quite sure if and how they can legitimately process personal data for their various operational purposes. “Consent” seems to have…
Pitch Perfect in 10 Easy Steps

Pitch Perfect in 10 Easy Steps

We know what it’s like. You spend weeks preparing, analysing and re-reading your presentation. You nail it every time. Then you step into the boardroom… At this point anything from self-confidence to nerves kick in and your mind goes blank. All those weeks of preparation disappear in an instance and…
What Your Brand Says About You

What Your Brand Says About You

A word that has existed for generations, evolving through the ages and growing in momentum. Originally referred to as a stamp mark branded as a label of identity on animals. Brands or branding has grown to represent the entirety of a business and its image. To this day, many people…
Responsive Design for Email Marketing

Responsive Design for Email Marketing

With PC sales plummeting and mobile traffic on the rise, responsive email-marketing is becoming a valuable asset to any business. There are a number of reasons as to why this is important and evidence to suggest that your campaign success can be solely based on it. Read on to see…
How to write award-winning copy

How to write award-winning copy

If you’d like an accolade to add to your organisation’s strapline, emails or social profile, writing an engaging awards entry could bag you an Oscar of your industry. There’s more to it than submitting a few words though. Your entry must convince the panel of expert judges exactly why you’re…
Adcock and Everything DM embark upon two-year marketing partnership

Adcock and Everything DM embark upon two-year marketing partnership

Refrigeration and air conditioning experts Adcock have signed a two-year contract with Everything DM to create and manage their marketing strategy. Adcock’s customers range from small businesses to large scale, multi-site organisations across hundreds of industries. From pharmaceuticals to food management, they attract facility managers requiring world-class refrigeration or air…
GDPR: a legitimate interest for direct marketers

GDPR: a legitimate interest for direct marketers

The GDPR implementation date is creeping closer leaving many marketers and business owners still confused and perhaps panicked. According to the Federation of Small Businesses, nine out of ten say they are still not ready for 25th May 2018. With “cold turkey” cases like pub chain JD Wetherspoon deleting its…
Call to Action - Are You Getting Response?

Call to Action - Are You Getting Response?

Analysing the response to your campaigns can be one of the trickier elements of marketing. Whether it be direct mail, advertising or digital campaigns keeping track of your return on investment can help plan future projects more efficiently.  Whilst a direct link between your pieces and sales may be what…
What is your outlook for weather-based marketing?

What is your outlook for weather-based marketing?

Factoring the weather into your comms should be part of your marketing forecast. Everyday life is influenced by weather changes, triggering decision-making, emotions and a sales opportunity for savvy marketers. A temperature increase of just 1-degree Fahrenheit can increase weekly air con sales by 24%, whilst a 1-degree drop can increase weekly…
Fearless marketing in the dawn of GDPR

Fearless marketing in the dawn of GDPR

GDPR. What started out as something that sounded years away and hopefully nothing to worry about, is now just around the corner. Every brand controlling or processing EU citizens’ data needs to have a plan in place – from Angry Birds to Zurich. In a nutshell, GDPR is making changes…