Sharing Our Knowledge

Marketing tips and expert advice to help your business improve its direct marketing campaigns.

Direct route to market

Direct route to market

24/09/2018

Post. Snail mail. Direct mail. Whatever you call it, marketing by post to a named recipient has always been a profitable element of direct marketing and is used successfully by many brands today. Are you missing out?

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Keep Your Brand Consistent on Social Media

Keep Your Brand Consistent on Social Media

29/05/2018

Whether you’re a fan of it or not, truth is, you can’t cast social media aside in 2018. As its role increases in homes and offices across the country, many prospects will search for your business on social platforms first. If you don’t appear, there’s a good chance you just lost a sale.

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How To Design A Great Landing Page

How To Design A Great Landing Page

24/05/2018

Looking to get the most from your digital marketing in 2018? Be it social media, Google ads, email marketing or even the occasional print piece. Landing pages are a must for any agenda.

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Barracudas choose Everything DM to create acquisition campaigns for 40+ summer childcare camps

Barracudas choose Everything DM to create acquisition campaigns for 40+ summer childcare camps

23/05/2018

Everything DM is working with leading children’s activity provider, Barracudas, to create data driven marketing ahead of their 2018 summer day camps. Dotted around the south east, the 43 camps offer families high quality, action packed, fun holiday childcare.

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GDPR - it's not all about consent

GDPR - it's not all about consent

21/05/2018

Consent seems to have become the default, or utopia, for satisfying GDPR, when in fact there are six legal bases for processing personal data. Consent is just one of these, and even the ICO admits “the GDPR sets a high standard for consent. But you often won’t need consent.” For professionals with responsibility for marketing and communications as well as areas like HR and data audits/strategy, these other legal bases are worth exploring and understanding.

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Pitch Perfect in 10 Easy Steps

Pitch Perfect in 10 Easy Steps

16/05/2018

We know what it’s like. You spend weeks preparing, analysing and re-reading your presentation. You nail it every time. Then you step into the boardroom… At this point anything from self-confidence to nerves kick in and your mind goes blank. All those weeks of preparation disappear in an instance and your left looking for words.

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What Your Brand Says About You

What Your Brand Says About You

20/04/2018

A word that has existed for generations, evolving through the ages and growing in momentum. Originally referred to as a stamp mark branded as a label of identity on animals. Brands or branding has grown to represent the entirety of a business and its image.

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Responsive Design for Email Marketing

Responsive Design for Email Marketing

11/04/2018

With PC sales plummeting and mobile traffic on the rise, responsive email-marketing is becoming a valuable asset to any business. There are a number of reasons as to why this is important and evidence to suggest that your campaign success can be solely based on it. 

Read on to see our endorsement for designing emails responsively:

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How to write award-winning copy

How to write award-winning copy

11/04/2018

If you’d like an accolade to add to your organisation’s strapline, emails or social profile, writing an engaging awards entry could bag you an Oscar of your industry. There’s more to it than submitting a few words though. Your entry must convince the panel of expert judges exactly why you’re worthy, which might feel like venturing into the Dragons’ Den.

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Adcock and Everything DM embark upon two-year marketing partnership

Adcock and Everything DM embark upon two-year marketing partnership

09/04/2018

Refrigeration and air conditioning experts Adcock have signed a two-year contract with Everything DM to create and manage their marketing strategy, including a new website, blog content and digital brochures.

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GDPR: a legitimate interest for direct marketers

GDPR: a legitimate interest for direct marketers

29/03/2018

The GDPR implementation date is creeping closer, leaving many marketers and business owners still confused and perhaps panicked. According to the Federation of Small Businesses, nine out of ten say they are still not ready for 25th May 2018. Here we look at the viable strategies to continue sending relevant, targeted direct marketing to a qualified audience.

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Call to Action - Are You Getting Response?

Call to Action - Are You Getting Response?

23/03/2018

Analysing the response to your campaigns can be one of the trickier elements of marketing. Whether it be direct mail, advertising or digital campaigns keeping track of your return on investment can help plan future projects more efficiently. 

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What is your outlook for weather-based marketing?

What is your outlook for weather-based marketing?

07/03/2018

Everyday life is influenced by weather, triggering emotions, decision-making and a sales opportunity for savvy marketers. What pain points do your customers face in different weather and how could you alleviate these? With consumers frequently checking the weather on the move, seize the moment to produce contextually relevant marketing.

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Fearless marketing in the dawn of GDPR

Fearless marketing in the dawn of GDPR

23/02/2018

GDPR. What started out as something that sounded years away and hopefully nothing to worry about, is now just around the corner. Every brand controlling or processing EU citizens’ data needs to have a plan in place – from Angry Birds to Zurich.

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Get More for Your Money with Direct Mail

Get More for Your Money with Direct Mail

16/02/2018

Whilst many of us are making the move into email and other digital marketing channels, print media is seeing a resurgence. Despite the additional costs and timescales, even in 2018, direct mail is still king when it comes to response and it’s no surprise either.

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