Design and Copywriting

Your message speaks volumes about your business.

Our designers’ impressive artwork communicates your message coherently, generates a positive feeling towards your brand and includes a clear call to action. We offer the complete design package for your campaigns, including copywriting for all channels and platforms (direct mail, email, social media, ads, blogs, landing pages… wherever you need just the right words).

There’s more to designing a direct mail piece than meets the eye. Without giving away all our secrets, considerations include balancing the written with the visual and selecting legible fonts/colours so your prospects and customers can assimilate your offer. Crafting that gripping headline or a compelling alternative for ‘click here’ is what our copywriters do best.

Other less exciting considerations include OCR-compliancy and weighing up postage costs against a fancy mail piece. But don’t worry, we can advise on all this because we do it everyday, and we want your campaigns to perform.

For digital channels like email, one of the biggest challenges is creating great looking marketing wherever your recipient opens it. With more than 80% of all emails viewed on a mobile or tablet, emails need to be built to adapt or risk being trashed. Our designers understand the complexity of ‘responsive design’ as well as a killer subject line.

Related articles