Data
Understand your best customers and how to find more just like them.
Customers are the lifeline of your business and provide valuable insight. We drill down into that insight to identify your customers’ motivations, grow your database and target them with irresistible marketing.
We work with the UK's leading consumer and business list providers, giving us the ability to source the right data for your campaign. This third party (prospect) data can be a vital tool in a balanced marketing plan.
Clean up
A clean database reduces waste and lowers the cost of your marketing – no surprises there. Acquiring a new customer can cost anywhere between 5 and 10 times as much as keeping an existing one.
By cleansing your database and adding insight we build a complete picture of your customers, allowing you to create highly targeted offers and improving return on investment.
Enhance your data
Invest in our experience and tools to increase the value of your data. Our appending services build a bigger picture of your customers and prospects, adding additional information so you know what they’re interested in buying and through what channels.
Clone your best customers
Our data crunchers can identify prospects by finding commonalities amongst your existing customers and building profiles. These can be used to tailor different messages that will better resonate with your clients. The good news is that we will also take care of the design and copywriting side of marketing as well as the sciency data analysis, to create compelling mail and email.
Third party data
Even with GDPR coming into effect, third party data will continue to provide great marketing opportunities. We only work with the UK's leading list owners to find you relevant data for acquisition campaigns. People on the lists we source on your behalf will be selected in accordance to their interests and lifestyle, ready to engage with your offer. This means better campaign performance for you. Are you GDPR compliant?
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Delivery Guaranteed
No marketing list stays 100% up to date forever so our Delivery Guarantee means you won't pay for undelivered mail or email on most of our lists. All gone-away mail items or hard bounced emails will be refunded, and we'll replace the records for free or reimburse the cost of the send. Using prospect data is a key component of our managed campaigns that generate a stream of sales leads every month for a fixed fee.
Data Health Check
If you’re now wondering just how up to date your CRM database is, our free data health check service will give you an indication. We’ll identify the number of customers who have moved, changed their contact details or passed away, and suggest next steps.
Our Approach to GDPR
GDPR is tightening up the rules that surround the collection of data for use by third-parties. Rather than signalling the end for prospect data, we see this as a positive. As awareness increases about the use of third-party data, people on our lists will be those who want to actively receive offers from other businesses. This will lead to better performing campaigns for you.
To find out how we are preparing for this click on the banner.
Work With Us
Getting ROI from your marketing starts with healthy data. Our data services ensure your carefully crafted message heads in the right direction.
