Data

    Understand your best customers and learn how to find more just like them!

    Providing valuable insight, customers are the lifeline of your business. By harnessing that insight, we can identify customer motivations, grow your database and target your audience with irresistible marketing.

    We work with the UK’s leading consumer and business list providers, affording us the ability to source the right data for your campaign. This third party (prospect) data can be a vital tool in a balanced marketing plan. 

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    Clean up

    A clean database reduces waste and lowers the cost of your marketing – no surprises there. Acquiring a new customer can cost anywhere between 5 and 10 times as much as keeping an existing one.

    We can build a complete picture of your customers, allowing you to create highly targeted offers to improve return on investment.

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    The number of mistargeted direct mail pieces in the UK each year:
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    Enhance your data

    Invest in our experience and tools to increase the value of your data. Our appending services build a bigger picture of your customers and prospects, adding additional information – so you know what they’re interested in buying and through what channels!
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    Clone your best customers

    Our data crunchers can identify prospects by finding commonalities with your existing customers and building profiles. These can be used to tailor different messages that will better resonate with your clients. To create compelling mail and email, we will also organise the marketing design, copywriting and data analysis.

    Third party data

    Third party data will continue to provide great marketing opportunities. We only work with the UK’s leading list owners to find relevant data for acquisition campaigns. People on the lists we source on your behalf will be selected in accordance to their interests and lifestyle – they’ll be ready to engage with your offer!  Are you GDPR compliant?

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    Related Articles

    What Is GDPR

    What is GDPR & will it affect me?

    In the first in a series of posts about GDPR, we are going to cover the basics of what it actually is, why it has come into being, and how it will affect both individuals and companies alike.

    31 May 2017

    Are You a One-Off

    Are you a one-off?

    With millions of records you’d think we’d struggle to find unique individuals amongst them, but that’s just not the case. Because we can segment people by their interests as well as the more common age and location, we really can find the exact people you are looking for.

    14 July 2017

    Data Health Check

    If you’re now wondering just how up to date your CRM database is, our free data health check service will give you an indication. We’ll identify the number of customers who have moved, changed their contact details or passed away, and suggest next steps.

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    Our Approach to GDPR

    GDPR is tightening up the rules that surround the collection of data for use by third-parties. Rather than signalling the end for prospect data, we see this as a positive. As awareness increases about the use of third-party data, people on our lists will be those who want to actively receive offers from other businesses. This will lead to better performing campaigns for you.
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    Work With Us

    Getting ROI from your marketing starts with healthy data. Our data services ensure your carefully crafted message heads in the right direction.

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    Email Marketing

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