Understand your best customers and how to clone them.
Customers are the lifeline of your business and provide valuable insight. We drill down into that insight to identify your customers’ motivations, grow your database and target them with irresistible marketing.
We hold over 80,000,000 consumer and business records making us the UK's largest online source of mailing lists. This third party (prospect) data can be a vital tool in a balanced marketing plan.
A clean database reduces waste and lowers the cost of your marketing – no surprises there. Acquiring a new customer can cost anywhere between 5 and 10 times as much as keeping an existing one.
By cleansing your database and adding insight we build a complete picture of your customers, allowing you to create highly targeted offers and improving return on investment.
Invest in our experience and tools to increase the value of your data. Our appending services build a bigger picture of your customers and prospects, adding additional information so you know what they’re interested in buying and through what channels.
Our data crunchers can identify prospects by finding commonalities amongst your existing customers and building profiles. These can be used to tailor different messages that will better resonate with your clients. The good news is that we will also take care of the design and copywriting side of marketing as well as the sciency data analysis, to create compelling mail and email.
Even with GDPR coming into effect, third party data will continue to provide great marketing opportunities. We only work with the UK's leading list owners to bring you relevant data for acquisition campaigns. People on the lists we manage will be selected in accordance to their interests and lifestyle, ready to engage with your offer. This means better campaign performance for you. Are you ready for GDPR?
In the first in a series of posts about GDPR, we are going to cover the basics of what it actually is, why it has come into being, and how it will affect both individuals and companies alike.31 May 2017