Sharing Our Knowledge

Marketing tips and expert advice to help your business improve its direct marketing campaigns.

Barracudas choose Everything DM to create acquisition campaigns for 40+ summer childcare camps

Barracudas choose Everything DM to create acquisition campaigns for 40+ summer childcare camps

23/05/2018

Everything DM is working with leading children’s activity provider, Barracudas, to create data driven marketing ahead of their 2018 summer day camps. Dotted around the south east, the 43 camps offer families high quality, action packed, fun holiday childcare.

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GDPR - it's not all about consent

GDPR - it's not all about consent

21/05/2018

Consent seems to have become the default, or utopia, for satisfying GDPR, when in fact there are six legal bases for processing personal data. Consent is just one of these, and even the ICO admits “the GDPR sets a high standard for consent. But you often won’t need consent.” For professionals with responsibility for marketing and communications as well as areas like HR and data audits/strategy, these other legal bases are worth exploring and understanding.

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Call to Action - Are You Getting Response?

Call to Action - Are You Getting Response?

23/03/2018

Analysing the response to your campaigns can be one of the trickier elements of marketing. Whether it be direct mail, advertising or digital campaigns keeping track of your return on investment can help plan future projects more efficiently. 

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Design for Large Scale Viewing

Design for Large Scale Viewing

07/02/2018

Most of us are familiar with designing print pieces up to A4 (or maybe even A3), but what happens when we start to look at the bigger picture(s)?

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Why your business might need a rebrand?

Why your business might need a rebrand?

31/01/2018

There are many reasons a company may want to rebrand, perhaps your current branding is out of date and doesn’t reflect your business anymore. Do you offer more services now or different products? Have you changed your target audience? If so, your branding has to be updated to reflect this.

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5 Email Marketing Resolutions for 2018

5 Email Marketing Resolutions for 2018

02/01/2018

The beginning of a new year is the perfect time to get your email marketing program back into shape. Email marketing continues to be a vital communication channel showing on average 30 times return investment. It’s important to evaluate what’s working for you and set goals for the next year.

We have put together some tips to help boost your email marketing to be sure for success in the upcoming year.

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