Everything DM is working with leading children’s activity provider, Barracudas, to create data driven marketing ahead of their 2018 summer day camps. Dotted around the south east, the 43 camps offer families high quality, action packed, fun holiday childcare.Read Post
Consent seems to have become the default, or utopia, for satisfying GDPR, when in fact there are six legal bases for processing personal data. Consent is just one of these, and even the ICO admits “the GDPR sets a high standard for consent. But you often won’t need consent.” For professionals with responsibility for marketing and communications as well as areas like HR and data audits/strategy, these other legal bases are worth exploring and understanding.Read Post
Analysing the response to your campaigns can be one of the trickier elements of marketing. Whether it be direct mail, advertising or digital campaigns keeping track of your return on investment can help plan future projects more efficiently.Read Post
Most of us are familiar with designing print pieces up to A4 (or maybe even A3), but what happens when we start to look at the bigger picture(s)?Read Post
There are many reasons a company may want to rebrand, perhaps your current branding is out of date and doesn’t reflect your business anymore. Do you offer more services now or different products? Have you changed your target audience? If so, your branding has to be updated to reflect this.Read Post
The beginning of a new year is the perfect time to get your email marketing program back into shape. Email marketing continues to be a vital communication channel showing on average 30 times return investment. It’s important to evaluate what’s working for you and set goals for the next year.
We have put together some tips to help boost your email marketing to be sure for success in the upcoming year.Read Post