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Marketing tips and expert advice to help your business improve its direct marketing campaigns.

Addressing the OCR requirement

Addressing the OCR requirement

24/05/2017

OCR or Optical Character Recognition refers to the ability of machines to identify and read printed text. By making the addresses on your direct mail pieces OCR compliant it removes the need for them to be sorted by hand, making postage costs cheaper for you.

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By Aisling McCagh

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