Sharing Our Knowledge

Marketing tips and expert advice to help your business improve its direct marketing campaigns.

Responsive Design for Email Marketing

Responsive Design for Email Marketing

11/04/2018

With PC sales plummeting and mobile traffic on the rise, responsive email-marketing is becoming a valuable asset to any business. There are a number of reasons as to why this is important and evidence to suggest that your campaign success can be solely based on it. 

Read on to see our endorsement for designing emails responsively:

Read Post
How to write award-winning copy

How to write award-winning copy

11/04/2018

If you’d like an accolade to add to your organisation’s strapline, emails or social profile, writing an engaging awards entry could bag you an Oscar of your industry. There’s more to it than submitting a few words though. Your entry must convince the panel of expert judges exactly why you’re worthy, which might feel like venturing into the Dragons’ Den.

Read Post
GDPR: a legitimate interest for direct marketers

GDPR: a legitimate interest for direct marketers

29/03/2018

The GDPR implementation date is creeping closer, leaving many marketers and business owners still confused and perhaps panicked. According to the Federation of Small Businesses, nine out of ten say they are still not ready for 25th May 2018. Here we look at the viable strategies to continue sending relevant, targeted direct marketing to a qualified audience.

Read Post
Call to Action - Are You Getting Response?

Call to Action - Are You Getting Response?

23/03/2018

Analysing the response to your campaigns can be one of the trickier elements of marketing. Whether it be direct mail, advertising or digital campaigns keeping track of your return on investment can help plan future projects more efficiently. 

Read Post
What is your outlook for weather-based marketing?

What is your outlook for weather-based marketing?

07/03/2018

Everyday life is influenced by weather, triggering emotions, decision-making and a sales opportunity for savvy marketers. What pain points do your customers face in different weather and how could you alleviate these? With consumers frequently checking the weather on the move, seize the moment to produce contextually relevant marketing.

Read Post
Fearless marketing in the dawn of GDPR

Fearless marketing in the dawn of GDPR

23/02/2018

GDPR. What started out as something that sounded years away and hopefully nothing to worry about, is now just around the corner. Every brand controlling or processing EU citizens’ data needs to have a plan in place – from Angry Birds to Zurich.

Read Post
Get More for Your Money with Direct Mail

Get More for Your Money with Direct Mail

16/02/2018

Whilst many of us are making the move into email and other digital marketing channels, print media is seeing a resurgence. Despite the additional costs and timescales, even in 2018, direct mail is still king when it comes to response and it’s no surprise either.

Read Post
Design for Large Scale Viewing

Design for Large Scale Viewing

07/02/2018

Most of us are familiar with designing print pieces up to A4 (or maybe even A3), but what happens when we start to look at the bigger picture(s)?

Read Post
Why your business might need a rebrand?

Why your business might need a rebrand?

31/01/2018

There are many reasons a company may want to rebrand, perhaps your current branding is out of date and doesn’t reflect your business anymore. Do you offer more services now or different products? Have you changed your target audience? If so, your branding has to be updated to reflect this.

Read Post
The difference between mobile-friendly and responsive emails

The difference between mobile-friendly and responsive emails

12/01/2018

With the rise in the use of mobile devices you may be doing yourself harm if your emails are not designed to respond and adjust to mobile and other devices. Responsive or mobile-friendly design are ways around this but there is some confusion as to what each entails.

Read Post
5 Email Marketing Resolutions for 2018

5 Email Marketing Resolutions for 2018

02/01/2018

The beginning of a new year is the perfect time to get your email marketing program back into shape. Email marketing continues to be a vital communication channel showing on average 30 times return investment. It’s important to evaluate what’s working for you and set goals for the next year.

We have put together some tips to help boost your email marketing to be sure for success in the upcoming year.

Read Post
Have you been Googling GDPR?

Have you been Googling GDPR?

23/11/2017

If you’ve been searching for information on the General Data Protection Regulation or GDPR recently, then you’re not alone.

Research from i-COM shows that in October there were 435,600 searches about the GDPR legislation. That’s more than 3x the number of people who were searching for the same information this time last year.

Read Post
Are you a one-off?

Are you a one-off?

14/07/2017

With millions of records you’d think we’d struggle to find unique individuals amongst them, but that’s just not the case. Because we can segment people by their interests as well as the more common age and location, we really can find the exact people you are looking for.

Read Post
What is GDPR & will it affect me?

What is GDPR & will it affect me?

31/05/2017

In the first in a series of posts about GDPR, we are going to cover the basics of what it actually is, why it has come into being, and how it will affect both individuals and companies alike.

Read Post
Addressing the OCR requirement

Addressing the OCR requirement

24/05/2017

OCR or Optical Character Recognition refers to the ability of machines to identify and read printed text. By making the addresses on your direct mail pieces OCR compliant it removes the need for them to be sorted by hand, making postage costs cheaper for you.

Read Post