Our high quality, targeted email data, helped a Jaguar dealer achieve a 25% appointment conversion rate

Barretts Jaguar Case Study

About

Jaguar Land Rover are one of the world’s premier luxury sports saloon and sports car brands with a strong British heritage. Barretts Jaguar, Canterbury, are one of JLR’s specialist Fleet and Business Retailers who offer a bespoke Fleet & Business focus to small / medium businesses in their local area.

Challenges

MarketingFile had worked with Barretts for several years, supplying high quality automotive consumer and fleet prospect data. So, when they needed to run a campaign to help promote the Jaguar XF to businesses within a 25-mile radius of their showroom, they got in touch with us.

Our high quality, targeted email data, helped a Jaguar dealer achieve a 25% appointment conversion rate

How We Helped

Using our experience in the automotive industry, we identified businesses who would be more likely to be receptive to the offer; those who have previously leased 3 or more fleet vehicles. And by selecting senior decision makers at these companies we contacted people who could make a decision.

Our high quality, targeted email data, helped a Jaguar dealer achieve a 25% appointment conversion rate
Our high quality, targeted email data, helped a Jaguar dealer achieve a 25% appointment conversion rate

Outcome

With a 25% appointment conversion rate, the results at the end of Q1 exceeded their expectations.