Why your business might need a rebrand?

Rebranding is defined as ‘the creation of a new look and feel for an established product or company’.

There are many reasons why you may want to do this:

  • Your current branding is out of date and doesn't reflect your business anymore.
    You could be missing out on new opportunities because you're left behind in the industry and haven't moved with the times.

  • You offer more services / different products now.
    As your business has evolved your branding should reflect that.

  • Your target audience has changed.
    What once was effective may now hold you back.

  • Your branding is very similar to another competitors.
    Your target audience might not be able to tell the difference between them. Why should they chose you and not them? What do you offer that is different?

If any of the above apply to you, give your business the uplift, refresh and uniformity it needs to attract your target audience.

There’s a common confusion that rebranding just means updating your logo. Yes it is an important aspect of your company as they are intended to be the ‘face’ of the company however rebranding involves all aspects and mediums your potential customers come into contact with.

Your logo is however a good starting point to focus on. Does it deliver the desired connotations you want your target audience to leave with? A poorly designed logo can imply amateurishness and possibly be the cause a your prospects might chose to go elsewhere. Whereas a well-designed logo on all your business materials could entice a customer in as it connotes professionalism.

So what can you do?

Get in touch with us! We can pinpoint inconsistencies in your current branding and offer you advice and professional design services to get your rebrand right.