Goddess Nutrition was formed in 2015 when the founders discovered a niche in the market for high quality gender tailored sports nutritional supplements, particularly in the UK. After years of importing sports supplements from abroad they decided to form their own fitness lifestyle brand. Dedicated to helping women reach their personal fitness goals, the high quality, gender tailored, professional sports supplements work alongside their individual fitness and training regimes.
Traditionally, most of Goddess Nutrition’s business to business relationships had come via days on the road traveling to each customer, trade shows or cold calling with little to no prior knowledge of who they should be speaking to. As a company they wanted to increase their B2B portfolio and contact a wider target audience within a short period of time, which is why they came to see us.
We offered Goddess Nutrition a cost effective and straight forward solution by supplying a detailed contacts list relevant to their business sector. By providing the most senior contact at a business, along with the postal and email addresses and telephone numbers, it allowed Goddess Nutrition to target the most appropriate person at each company.
Licensing quality business data has allowed Goddess Nutrition to contact an additional 300+ potential customers per month, at their own pace, and opened up many more opportunities for them as a business. They broke the data down into manageable blocks, contacting around 100 people a week, giving them enough time to follow up every single email or letter they sent out with a personal call. Since incorporating this approach into their overall marketing strategy, they have been very pleased with the level of growth they have seen.