Sharing Our Knowledge

Marketing tips and expert advice to help your business improve its direct marketing campaigns.

GDPR - it's not all about consent

GDPR - it's not all about consent

21/05/2018

Consent seems to have become the default, or utopia, for satisfying GDPR, when in fact there are six legal bases for processing personal data. Consent is just one of these, and even the ICO admits “the GDPR sets a high standard for consent. But you often won’t need consent.” For professionals with responsibility for marketing and communications as well as areas like HR and data audits/strategy, these other legal bases are worth exploring and understanding.

Read Post
By Emma Moreton

Popular Posts

Keep Your Brand Consistent on Social Media

Keep Your Brand Consistent on Social Media

29/05/2018

How To Design A Great Landing Page

How To Design A Great Landing Page

24/05/2018

Categories

Profiling Prospect GDPR OCR Design Print Automation Branding Creative Data Data Cleansing Email Marketing Mobile Personalisation Responsive Desktop Landing Tablet Logo Target Audience Posters direct mail postal Opt-in HTML awards awards entry copywriting industry awards marketing awards creative agency digital marketing marketing agency marketing partnership marketing strategy financing pitch powerpoint Presentation consent data protection legitimate interest digital media landing page online website acquisition childcare direct marketing social media Facebook Instagram Twitter