Sharing Our Knowledge

Marketing tips and expert advice to help your business improve its direct marketing campaigns.

GDPR - it's not all about consent

GDPR - it's not all about consent

21/05/2018

Consent seems to have become the default, or utopia, for satisfying GDPR, when in fact there are six legal bases for processing personal data. Consent is just one of these, and even the ICO admits “the GDPR sets a high standard for consent. But you often won’t need consent.” For professionals with responsibility for marketing and communications as well as areas like HR and data audits/strategy, these other legal bases are worth exploring and understanding.

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GDPR: a legitimate interest for direct marketers

GDPR: a legitimate interest for direct marketers

29/03/2018

The GDPR implementation date is creeping closer, leaving many marketers and business owners still confused and perhaps panicked. According to the Federation of Small Businesses, nine out of ten say they are still not ready for 25th May 2018. Here we look at the viable strategies to continue sending relevant, targeted direct marketing to a qualified audience.

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Fearless marketing in the dawn of GDPR

Fearless marketing in the dawn of GDPR

23/02/2018

GDPR. What started out as something that sounded years away and hopefully nothing to worry about, is now just around the corner. Every brand controlling or processing EU citizens’ data needs to have a plan in place – from Angry Birds to Zurich.

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5 Email Marketing Resolutions for 2018

5 Email Marketing Resolutions for 2018

02/01/2018

The beginning of a new year is the perfect time to get your email marketing program back into shape. Email marketing continues to be a vital communication channel showing on average 30 times return investment. It’s important to evaluate what’s working for you and set goals for the next year.

We have put together some tips to help boost your email marketing to be sure for success in the upcoming year.

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Have you been Googling GDPR?

Have you been Googling GDPR?

23/11/2017

If you’ve been searching for information on the General Data Protection Regulation or GDPR recently, then you’re not alone.

Research from i-COM shows that in October there were 435,600 searches about the GDPR legislation. That’s more than 3x the number of people who were searching for the same information this time last year.

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What is GDPR & will it affect me?

What is GDPR & will it affect me?

31/05/2017

In the first in a series of posts about GDPR, we are going to cover the basics of what it actually is, why it has come into being, and how it will affect both individuals and companies alike.

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