Sharing Our Knowledge

Marketing tips and expert advice to help your business improve its direct marketing campaigns.

What Your Brand Says About You

What Your Brand Says About You

20/04/2018

A word that has existed for generations, evolving through the ages and growing in momentum. Originally referred to as a stamp mark branded as a label of identity on animals. Brands or branding has grown to represent the entirety of a business and its image.

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Get More for Your Money with Direct Mail

Get More for Your Money with Direct Mail

16/02/2018

Whilst many of us are making the move into email and other digital marketing channels, print media is seeing a resurgence. Despite the additional costs and timescales, even in 2018, direct mail is still king when it comes to response and it’s no surprise either.

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Design for Large Scale Viewing

Design for Large Scale Viewing

07/02/2018

Most of us are familiar with designing print pieces up to A4 (or maybe even A3), but what happens when we start to look at the bigger picture(s)?

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Why your business might need a rebrand?

Why your business might need a rebrand?

31/01/2018

There are many reasons a company may want to rebrand, perhaps your current branding is out of date and doesn’t reflect your business anymore. Do you offer more services now or different products? Have you changed your target audience? If so, your branding has to be updated to reflect this.

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The difference between mobile-friendly and responsive emails

The difference between mobile-friendly and responsive emails

12/01/2018

With the rise in the use of mobile devices you may be doing yourself harm if your emails are not designed to respond and adjust to mobile and other devices. Responsive or mobile-friendly design are ways around this but there is some confusion as to what each entails.

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5 Email Marketing Resolutions for 2018

5 Email Marketing Resolutions for 2018

02/01/2018

The beginning of a new year is the perfect time to get your email marketing program back into shape. Email marketing continues to be a vital communication channel showing on average 30 times return investment. It’s important to evaluate what’s working for you and set goals for the next year.

We have put together some tips to help boost your email marketing to be sure for success in the upcoming year.

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Introduction to design

Introduction to design

09/08/2016

Design is the way to differentiate yourself from your competitors, helping solve problems creatively - improving the way your business operates - and adding value to your products/services. The latest study by InVision found that when an organisation applies the principles of design to its strategies and structures, it’s making a conscious decision to innovate at all levels.

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