A word that has existed for generations, evolving through the ages and growing in momentum. Originally referred to as a stamp mark branded as a label of identity on animals. Brands or branding has grown to represent the entirety of a business and its image.Read Post
Whilst many of us are making the move into email and other digital marketing channels, print media is seeing a resurgence. Despite the additional costs and timescales, even in 2018, direct mail is still king when it comes to response and it’s no surprise either.Read Post
Most of us are familiar with designing print pieces up to A4 (or maybe even A3), but what happens when we start to look at the bigger picture(s)?Read Post
There are many reasons a company may want to rebrand, perhaps your current branding is out of date and doesn’t reflect your business anymore. Do you offer more services now or different products? Have you changed your target audience? If so, your branding has to be updated to reflect this.Read Post
With the rise in the use of mobile devices you may be doing yourself harm if your emails are not designed to respond and adjust to mobile and other devices. Responsive or mobile-friendly design are ways around this but there is some confusion as to what each entails.Read Post
The beginning of a new year is the perfect time to get your email marketing program back into shape. Email marketing continues to be a vital communication channel showing on average 30 times return investment. It’s important to evaluate what’s working for you and set goals for the next year.
We have put together some tips to help boost your email marketing to be sure for success in the upcoming year.Read Post
Design is the way to differentiate yourself from your competitors, helping solve problems creatively - improving the way your business operates - and adding value to your products/services. The latest study by InVision found that when an organisation applies the principles of design to its strategies and structures, it’s making a conscious decision to innovate at all levels.Read Post