5 Email Marketing Resolutions for 2018

Have you thought of your New Year’s Resolutions this year?

How about turning your business into a marketing machine!

The beginning of a new year is the perfect time to get your email marketing program back into shape. Email marketing continues to be a vital communication channel showing on average 30 times return investment. It’s important to evaluate what’s working for you and set goals for the next year.

We have put together some tips to help boost your email marketing to be sure for success in the upcoming year.

Freshen up your creative

Good design is key to grabbing attention, processing information, reputable branding and clearly guides the user to engage and act on CTA’s (call to actions). Good content outlines next steps and reinforces on importance. 

Your website may also need a revamp to reflect your updated email creative to ensure cohesion. You should regularly update your website content ensuring to keep up to date and creating a fresh experience for your customers.

Automate your emails

The smartest companies are starting to set up automatic email campaigns that trigger off of a user’s actions.

It’s the beginning of the year, a perfect excuse to send the very first newsletter to your subscribers. Be creative about it; stand out from your competitors. What can they expect to see this year? Are you launching any new products.

Other automated email examples:

  • Welcome email
  • Confirmation email
  • Abandoned cart email
  • Milestone emails
  • Thank you email

Send personalised emails

The annual State of Marketing report points out that 65% of B2B buyers are likely to switch brands if a company doesn’t personalise communications to them and 52% for consumers.

Personalisation can also be considered in the tone of your content. A conversational tone may not be best for all sectors but it is a way of offering a more personal interaction between you and your customer.

Ask your customers questions and give them the answer with a clear CTA. This applies to either a conversational tone or formal as starting a conversation with your customers is important. It shows you care what they think and allows you to make your content more engaging for them.

Invest in quality data

With GDPR around the corner there is a better case for urgency and investment now than at any time in the past few years. Invest in data cleansing and new systems to support better access to data, we have all the resources in house to do this for you. Another option is that we can take care of your whole campaign for you from start to finish so you don't need to worry about GDPR as we will take care of everything for you.

Mobile-friendly design

The biggest trend last year is that there was a 95% increase in respondents prioritising optimised email for mobile devices as shown by the Econsultancy chart. This is only going to increase in 2018.

Email which are not optimised risk low engagement and poor click-throughs. As more and more people are opening their email on their mobile devices, it is essential to have a fully responsive email that works.